Damai Putra Group Partners with Dozens of Banks to Encourage Millennials to Buy Property - Damai Putra Group
Damai Putra Group partnered with dozens of banks, offering interest rates from 2.6%, to make it easier for millennials to buy property at Kota Harapan Indah and other developments.
Property seekers aged 25 to 34, or the millennial generation, are key to the public's ability to purchase property. This generation has become a major driving force in the growth of the property sector. To support this, Damai Putra Group partnered with dozens of banks to encourage millennials to buy property, as most home purchases today still rely on mortgage (KPR) financing. Alim Gunadi, CEO of PT Damai Putra Group, said, "Property growth in 2024 will be marked by new trends adapting to the dynamics of the property market, such as the increasing use of digital marketing to reach millennial consumers. In line with this, Damai Putra Group continues to develop its portfolio to drive better property growth, particularly in the eastern corridor of Jakarta, supported by innovation and easier p